MarketScape: Datasheets,Pricing and More: WebCD for Marketing

Beating the competition requires superior communication with your prospects and customers. As part of your marketing mix, WebCD reaches out to actively promote awareness of your company, your products and your message.

Lead fulfillment that motivates action

WebCD informs people with more impact and less expense than traditional product literature. A low-cost CD-ROM can hold all your sales and marketing collateral and still have room for full-featured product demonstrations or interactive presentations. Think of what you could save over repeatedly printing, shipping, faxing, storing and retrieving paper documents.

WebCD positions your company as first-choice in the prospect's mind by allowing you to push Web content into their hands. Even better, now you can bring your product's benefits to life by adding visually rich images, narration and video. Imagine how receptive prospects will be to viewing your interactive content without frustrating Internet delays. Or how satisfied they'll be using industry standard browsers and full-text searching to quickly find the answers needed to make a buy decision.

Memorable trade show giveaways
(Click here for a cost justification analysis)

Use WebCD in your trade show kiosks to increase booth traffic, without requiring show-floor Net access. Provide your "Web site on a disc" as an innovative giveaway that will inform prospects and attract qualified visitors to your live Web site. Now you can cost-effectively send your trade show messages home with every prospect. CD-ROMs live longer than a bag full of brochures and are more readily shared with other potential buyers. So you'll see higher close rates and a lower cost of sales.

High-impact sales leave-behind

Launch WebCD from a laptop computer to deliver powerful sales presentations, then offer it as a valuable "leave-behind" to supply information and build lasting relationships with your customer. Your all-inclusive electronic fulfillment kit is perfect for providing in-depth reference information in a way that doesnÆt overwhelm the customer. And itÆs great for cross-selling related products and services. Want to integrate non-HTML files onto the CD-ROM? No problem -- and no conversion costs. WebCD can bundle the media players and plug-ins needed to view your content.

Interactive catalogs and newsletters

Send WebCD as a catalog or newsletter and watch response rates soar. The graphical bookmarks feature lets you tailor WebCD for quarterly events or target a specific customer segment. Combine the Web sites of your business partners to give prospects a highly engaging product catalog at a tiny fraction of the cost of print media. What's more, Live-Links^TM enable users with Net access to move freely between the CD and your Web site and immediately respond to your call to action.

Download PDF Version (550K) for high-quality printing. The Acrobat PDF viewer

is free from Adobe.

	Beating the competition requires superior communication with your prospects and customers. As part of your marketing mix, WebCD reaches out to actively promote awareness of your company, your products and your message.
	Lead fulfillment that motivates action WebCD informs people with more impact and less expense than traditional product literature. A low-cost CD-ROM can hold all your sales and marketing collateral and still have room for full-featured product demonstrations or interactive presentations. Think of what you could save over repeatedly printing, shipping, faxing, storing and retrieving paper documents. WebCD positions your company as first-choice in the prospect's mind by allowing you to push Web content into their hands. Even better, now you can bring your product's benefits to life by adding visually rich images, narration and video. Imagine how receptive prospects will be to viewing your interactive content without frustrating Internet delays. Or how satisfied they'll be using industry standard browsers and full-text searching to quickly find the answers needed to make a buy decision.
	Memorable trade show giveaways (Click here for a cost justification analysis) Use WebCD in your trade show kiosks to increase booth traffic, without requiring show-floor Net access. Provide your "Web site on a disc" as an innovative giveaway that will inform prospects and attract qualified visitors to your live Web site. Now you can cost-effectively send your trade show messages home with every prospect. CD-ROMs live longer than a bag full of brochures and are more readily shared with other potential buyers. So you'll see higher close rates and a lower cost of sales.
	High-impact sales leave-behind Launch WebCD from a laptop computer to deliver powerful sales presentations, then offer it as a valuable "leave-behind" to supply information and build lasting relationships with your customer. Your all-inclusive electronic fulfillment kit is perfect for providing in-depth reference information in a way that doesnÆt overwhelm the customer. And itÆs great for cross-selling related products and services. Want to integrate non-HTML files onto the CD-ROM? No problem -- and no conversion costs. WebCD can bundle the media players and plug-ins needed to view your content.
	Interactive catalogs and newsletters Send WebCD as a catalog or newsletter and watch response rates soar. The graphical bookmarks feature lets you tailor WebCD for quarterly events or target a specific customer segment. Combine the Web sites of your business partners to give prospects a highly engaging product catalog at a tiny fraction of the cost of print media. What's more, Live-Links^TM enable users with Net access to move freely between the CD and your Web site and immediately respond to your call to action.